Agencies involved in Kerala Tourism development.
Some of the major agencies are:
Department of Tourism: Department of Tourism is mainly having a
co-coordinating role and is acting as a facilitator between various
agencies involved in the development of tourism in the state. It
co-ordinates the activities in planning, publicity and promotion,
infrastructure development, destination development, Human Resources
Development, investment promotion and enacting legislative measures.
Department of Tourism is also directly involved in infrastructure
and destination development in less developed areas to attract others
to invest in these areas. “Conserve Nature & Culture and
Promote Tourism” is the Tourism Vision Slogan
Kerala Tourism Development Corporation (KTDC): Kerala Tourism Development
Corporation is activity participating in building up basic infrastructure
needed for the development of tourism in state. They operate star
hotels, budget hotels, motel Araams, Yatri Niwases, restaurants
and beer parlors, central reservation systems and conduct conducted
tours. Developing Mascot hotel into a five star deluxe hotel, construction
of four star hotel ate Munnar, construction of heritage resort at
Kumarakom, developing Bolghatty Palace as heritage hotel etc are
some of the projects undertaken by KTDC at present.
Tourist Resorts (Kerala) Ltd. (TRKL): Tourist Resorts (Kerala)
Ltd. is formed as a subsidiary company of KTDC and is engaged in
implementing the projects such as investment in joint venture companies,
land bank projects etc. Department had already established tie-ups
with Taj Group of Hotels at many destinations through TRKL and has
also a similar collaboration with Oberoi Group.
Bekal Resort Development Corporation: Bekal Resorts Development
Corporation is formed to develop Bekal as a planned tourist destination
of international standard. Above 100 acres of land has been acquired
by the corporation by now. Private sector is being invited for dispensing
six sites for construction of resorts.
The District Tourism Promotion Councils: District Tourism Promotion
Council with District Collector as Chairman and selected peoples
representatives and officials as members co-ordinate the development
of less known tourist centres within the districts. This has led
to enhanced focus on tourism in the districts.
Thenmala Eco-Tourism Society: Thenmala has been developed as a
unique eco-tourism destination through a society registered under
the Kerala Societies Registration Act with members from Department
of Tourism, Department of Power, Department of Forest and Department
of Irrigation as the area of operation comes under the jurisdiction
of various departments.
Kerala Institute of Travel and Tourism Studies (KITTS) and Kerala
Institute of Hospitality Management Studies (KIHMS): These institutes
are playing a pioneering role in providing necessary manpower training
in the field of tourism.
Critical Role of Private Sector: The private sector investment is
the backbone of Kerala’s tourism industry. Major international
and national hotel chains like Taj, Oberoi, Le Meridian, Best Western,
Golden Tulip, Casino, Mahindra Resorts, etc have already established
hotels and resorts in the state.
The private sector in Kerala has also been able to spread tourism
to hitherto virgin areas in the state like Marari, Vythiri, Kalpetta,
Mananthavady, Poovar etc. The boutique hotels and resorts of Kerala
have also established Kerala as a destination for upscale tourists.
By preserving and showcasing the unique natural and cultural attractions
of Kerala the tourism trade has also contributed to the sustainability
of the destination. Non resident Keralites have also identified
tourism as a high growth sector area for investment.
The tour operators have also played a key role in the development
of tourism to Kerala by developing unique and innovative tour options.
Most of the leading tour operators in India like Thomas cook, SITA,
TCI, UVI etc feature Kerala prominently in their national and international
holiday brochures with popular itineraries to Kerala. A number of
home-bred Tour Operators like Kerala Travels, Great India Tour Company,
Pioneer Travels etc with exhaustive knowledge of the state have
also established themselves as niche players in Kerala's tourism
industry.
A Joint Task Force focusing on Private – Public partnership
has been constituted with major actors of the industry as members
to act as advisors in the tourism development activities.
1 - Kerala
tourism
2 - Recent
Achievement of Department of Tourism in Destination development
3 - Agencies involved
in Kerala Tourism development.
4 - Infrastructure Development
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